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Unfollow Follow Unblock. Kevin T. Jackson, J. His work has been significant and influential in the scholarly literature dealing with reputation as a component of political, legal, economic and moral issues, particularly as they arise in the global public realm. In his book, Building Reputational Capital Oxford University Press , he portrays reputation as a vital, albeit often neglected and misunderstood intangible asset, one which is created by yet also capable of influencing the preferences of market participants.
Jackson extended this analysis to the realm of global governance, examining the complex and dynamic interplay of soft law and reputational accountability mechanisms. State Department as a gift. During his tenure at Fordham, Dr. Jackson has given presentations for academics, executives, dignitaries, and organizations around the world, taught in the BiMBA program at Peking University in China, and has been a frequent commentator in the media on moral, legal and economic issues in the wider cultural and intellectual context.
In the aftermath of the financial crisis, and the scandals associated with it, there is a growing suspicion of the corporate world. For this reason it is more important than ever for firms to maintain a good reputation. In Building Jackson offers a practical guide to taking the high road--the only path that leads to sustainable success. Based on extensive research and real-world experience, Building Reputational Capital reveals basic principles of integrity and fairness with which firms can build an enduring reputation.
An ABC About Corporate Reputation | CIO
Perhaps most important, he shows how to strike the right balance of virtues like authenticity, honesty, responsibility, and stewardship of the environment, employees, and the economy. Highlighted with real-life success stories--from giants like Hewlett-Packard to small firms like Thanksgiving Coffee Company which invests part of its revenues in the Central American villages in which its beans are grown , Building Reputational Capital offers a simple but effective guide for executives, managers, entrepreneurs, legal professionals, and corporate consultants.
Excerpt The value of a business increasingly lurks not in physical and financial assets that are on the balance sheet, but in intangibles. The Fable of Flatland Mathematician Edwin Abbott creates an imaginary world, Flatland, as a metaphor for one-, two-, and three-dimensional space and beyond. Kanungo Open University Press, Read preview Overview.
Kille Georgetown University Press, Packel, Amanda K. Stanford Social Innovation Review, Vol. Modrow, Hans The Columbia Encyclopedia, 6th ed. Shuayb The Columbia Encyclopedia, 6th ed. Watch list is full. Zero customs charges. No additional import charges at delivery! This item will be posted through the Global Shipping Program and includes international tracking.
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Building Reputational Capital : Strategies for Integrity and Fair Play that Improve the Bottom Line
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Who wants to be a millionaire? Investment strategies for reputation management in the 21st century
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